Psycholinguists - people who study the influence of language on people's behavior are sure that language determines our character.
And life determines language, for example, in the language of northern peoples there are more than 30 words for snow, in southern countries one. Some languages do not know the word no, in other languages there is no “I” and it determines the worldview.
The name of time in different languages can also tell a lot.

For example, English time - goes back to Old English “tīma”, which is etymologically related to tīd. This word meant not only “time” but also “tide” and “ebb” (modern tide).
English time has a peculiarity: it can denote both an interval and a point in time, when in other languages there are separate names for these concepts.
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Slavonic “time” is borrowed from Church Slavonic. This word is related to the ancient Indian word “vártma” - track.
The verb “to spin” is related to the same root! Perhaps that is why Slavic peoples have an attitude to time as something fatal - unambiguous.

In Chinese, time is 时间 (shijian).
The main meaning of the word is concentrated in the first character 时 (shi).
It is formed from two parts - “sun” and “to guide” (日 and 之).
That is, it symbolizes the movement of the sun, which is time in the earthly sense.
Its meaning is “time, hour, season, epoch”.
The second character 间 (jian) in the word “time” is more of a service character.
It means “gap, gap, distance.” This character consists of two parts - the gate (門), and in it the moon (月).
It turns out that etymologically the word time means “interval of time”, not the concept of “time” as such.
That is, for the Chinese, time is necessarily from something and to something, some distance measured in hours.
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In Arabic, time was originally denoted by the word “almanac”, which was borrowed by many languages of the world in the original meaning of guide, table, overview.
The modern concept of the word “time” الوقت is close to the Slavic understanding of time - a form of being, the best moment for something

In economics, time is the speed of reaction or response to changes that occur. The economy lives by its own clock, close in meaning to the Chinese concept - time is a period. K the economy has 4 times/periods:

● Instantaneous - a period of time during which it is impossible to change any of the factors affecting the business.

● Short-term - a period of time during which it is impossible to change the fixed factors of production (production area and equipment), but it is possible to change the variable factors of production (number of employees, amount of raw materials and energy).

● Short-term - a period of time during which it is impossible to change the fixed factors of production (number of employees, amount of raw materials and energy).

● Long-term - it is possible to change all factors except technology. Production increases, demand increases, prices increase, costs increase.

● Super long - a period in which everything changes and company and technology, innovation comes.

In English the word run is used to describe economic time: shortrun, longrun.
Economic time in all its four dimensions cannot be tied to an astronomical period of time

The Tale of Lost Time is a story about children not cherishing and respecting time.
Chronophages took advantage of this and stole time from children and turned them into old people.
They don't need it...
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This is a fairy tale, but in life can you steal time?
Time management experts say yes.

Here are 5 of the most vicious time eaters, which, by the way, Bakkoura's 30h watch is perfectly able to fight against, helping you to redistribute your time:
1.⁠ ⁠the Internet
2.⁠ ⁠Talking on the phone
3.⁠ ⁠Getting up late
4.⁠ ⁠Reflection - reflections from the series of “if only...”
5.⁠ ⁠Wrong prioritization

The term “chronophage” is derived from the Greek words “chronos” (time) and “phage” (to devour). Behind this generalized concept can hide virtually any time management problems: from outright force majeure to errors in planning.
They come in five types:
1.⁠ ⁠Activities
2.⁠ ⁠people
3.⁠ ⁠External circumstances (force majeure)
4.⁠ ⁠Internal circumstances
5.⁠ ⁠Organizational miscalculations

Crises and inflation kill business.
And time is the rapid inflation of life.
We don't need to get our hopes up about how much time is ahead of us, it's important to realize how much we've already missed.
When approached wisely, time will become your 3rd hand
- the one that catches luck by the tail.
Jihad Bakkoura sought and found a way to live each hour with meaning and purpose:
there are 30 parts in a day.
We never know where we lose time.
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And time is the only personal account you will never know anything about.
How much has the Almighty given you?
How much is left?
The only thing we can do is manage “spending.”
Don't let time run out and zero out your life's account too early! How?
Bakkoura devoted his life to the study of clocks and found 2,190 “hours” per year. Every year.
Time that you spend doing the right things.
After all, life is measured in actions, not hours.

Time is water.
When there are 2 hours to complete a task, handle it in 2, and if an hour is allotted, we'll handle it in an hour.
How can we do that?
Humans are amazing creatures, we can program ourselves. You wake up in the night, look at the clock and realize that you will definitely not get enough sleep, because there are only 4 hours left to sleep.
And you definitely won't get enough sleep.
And if you don't know what's “only” left, you'll wake up rested.
A clock that divides the day into 30 parts is a bold idea that breaks the routine for those who aren't afraid to break the rules.
We harvested 12 minutes from each hour and gained an extra 6 “hours” of life!
Do everything on time and never regret anything!
The BAKKOURA 30h collection is dedicated to the daredevils and dreamers who find it hard to live in the grip of 24 hours!
Time is conditional - value is determined by people. Is 1 real or 1 yuan a lot or a little? How do you know? You feel it.
Somewhere in your brain there's a conventional ruler that tells you whether it's valuable or not. Nobody knows if 1 minute is a lot or a little.
What can happen in a minute?
Everything or nothing.
Some are always late and some are always early Why?
We all have a different sense of time.
For some, a minute is not much, and for others, it's a lot. So, as with money, the unit of measurement seems to be the same for everyone, but in fact everyone has his own.
But human beings are so organized that we have to be guided by something.
5 stars in the hotel, Michelin stars in the restaurant, ratings in the reviews.
If you have 24 hours you will live 24, and if you have 30 you will live 30.

Pythagoras said the earth was round, and it wasn't until 1992 that the Vatican recognized that the earth was round.
But in 2023, almost 15 million people believe the earth is round.

We were told that there are 24 hours in a day.
Although the academic hour is 45 minutes, in Europe the working hour is 50 minutes.
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The Slavs had 16 hours and 9 months in a year in a 24-hour day until the 18th century, but in Ethiopia there are 13 months.
In the 18th century, decimal time was in effect in France for several years - the day was divided into ten parts. Although before France such a system was tried in ancient China.
In parallel with the division of the day into 12 “shi”, the Chinese divided them into 100 “ke”, each of which, in turn, was divided into 60 “fen”.

The Eastern world lives by the lunar calendar, where there are 354 days in a year, and in lunar days can be from a minute to 48 hours. So, how much time do we have left?

One physicist put forward the theory that time doesn't exist.
If you try to take time in your hands, it always slips through your fingers.
People are sure that time exists, but they can't access it.
We can't touch time because it simply doesn't exist?
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An interesting observation is that time can only exist where something is happening, there is at least some matter and characteristics.
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For example, in space in a black hole there is no matter at all and absolutely nothing, nothing is happening and there is no time there.
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Before the big bang or the moment when the Almighty created everything - there was nothing, so there was no time.
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Did it appear together with the universe or did it appear together with consciousness?
Where consciousness, subconsciousness or soul goes when we sleep - there is no time.
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Does it mean that when one sleeps time ceases to exist?
In the external world it is there, but it is not there for you.

We always live in the “now”, Bakkoura even has a concept dedicated to the moment - NOW.

It means not to be in the center of events, but to be the center.
Because for human beings, NOW is always NOW, but it is so immense that it basically doesn't exist. So we can say that we live without time.
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Just as there is no tomorrow - none of us will ever find ourselves in tomorrow.
So there is no tomorrow either.
So there is no now, there is no tomorrow...
there is no time.
There is only the moment and our memory.
Time is linked to memory.
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We remember everything only in chronology and remember in connection with the moment:
when I was at school..., during a vacation.... that year.
If God takes away our time, he will take away people's memory.

And what is man if he has no history (memory)? Man will cease to exist.
That is why 30h will try to give you more moments, help you to fill your childhood with memory so that you LIVE.

We do not cancel the 24 hours in a day, we help to redistribute them wisely.
The effect of 30h can be compared to:
30h is like a pizza.
You can divide it into 6 pieces, you can divide it into 8 or 10.
The diameter doesn't change, and we feed more people, but no one goes hungry.

● 30h is like an hourglass with a strict number of grains of sand inside and they fall at the right speed because the narrow neck is properly designed.
We didn't change the number of grains of sand, we narrowed the neck a bit to make it look like there is more time.
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● 30h - like chocolate. There is a famous puzzle that looks like a bar of chocolate, but if you put it together differently you get a big empty space. How? Nothing has changed, but it's as if the space has gotten bigger.

● 30h - like a jar of life. There are big rocks, small rocks, and sand - these are matters and events. Imagine if you put the sand in first, then the small stones and then the large stones - how much will fit? And if it's the other way around.

● 30h is like a general cleaning in life. Imagine if you did a general cleaning and threw out all the junk: old, unnecessary things, things you don't use.
The size of the apartment remains the same, but it seems bigger, there is so much free space for something useful.
That's how the 30 system works - we reallocate time to make room for something needed

Everyone.
Speed is of the utmost importance right now.
We're trying to get everything done.
To be efficient, but very few people actually know how to manage time properly.
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Like money, there are those who know how to allocate it correctly and live like a king on 1,000 reais, and there are beggars with 10,000 in their pockets - because it's leaking away.

There are competent investors who can turn every reais into a hundred, and there are those who will lose that hundred.

In the same way, everyone has the same amount of time, but some are rich and some are poor because they don't know how to allocate it properly.

This skill is necessary for young people who are just starting to learn about the world and have so much to do.

● For people of advanced age who don't have much left and still have so much to do.
● For business people who are trying to make sure that staff concentrate on work and don't get distracted.
● For people who are always late and have no sense of time.

In numerology, the number 30 means the next stage of development. And if the number 3 is talent, then 30 is talent without limits. It is said that to see 30 on the clock is the higher powers advising to rest and return to the spiritual beginning.

Famous numerologists attribute 30 on the clock 5 meanings:

1.⁠ ⁠If you want to try yourself as a painter or sculptor, be brave. Start at least with a small, make steps on the way to achieving your goal.
2.⁠ ⁠If something is not satisfying in your life, it's time to make changes. You need to take the initiative in your own hands and act.
3.⁠ ⁠intuition will help not to be confused and avoid mistakes. If there are any doubts, listen to your inner voice.
4.⁠ ⁠The number 30 does not promise an immediate solution to all problems. It is necessary to make efforts, but do not doubt yourself and that your activity is beneficial.
5.⁠ ⁠Communication is essential for you. You need support to feel completely happy.
Try to find a compromise and do not throw away true friends.

In 23 hours and 56 minutes, the Earth makes a complete revolution around the sun, but there are 24 hours in a day.
Every four years, the extra minutes add up to an extra day - February 29.
At first, they allocated just daytime and nighttime.

Then - four times: sunrise, zenith, sunset and night. Some peoples had special systems.
For example, the natives of the Society Islands in the Pacific Ocean had 18 hours in a day, and in ancient Russia - 16.
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For the first time divided the day into parts ancient Egyptians In the 21st century BC Pharaoh Thothmes III established the custom of measuring time with the help of sundials, where day and night were divided into 10 hours of “daylight” and 10 hours of “night light”.

A more accurate system of time measurement was proposed by the ancient Babylonians.
They divided the day into 24 hours, but the length of each hour was different depending on the season.
However, such a system was inconvenient.
Ancient Rome used sundials, but their use was impractical because they worked only during the day.
Therefore, in order to rationalize the use of time, the Roman Empire first came up with the idea of dividing the day into equal hours.

Claudius Ptolemy, who lived in the 2nd century AD, officially introduced the division of the day into 24 hours, more precisely into two of 12.

The final establishment of the 24-hour day occurred only in 1840 century with the development of railroad transportation and the need to accurately coordinate the schedule of trains.

Because 30h is not just a clock, but a time-management methodology that helps you reallocate your time without stressing your body and trying to defeat procrastination.

Focusing on 30 parts, where each conditional hour is less, and your sense of time does not know about it and is oriented simply on the dial, you will more effectively prioritize rest-employment.One of the most effective time management tools is considered to be the splitting of a large task.

This method is sometimes referred to as “eating the elephant in pieces.”

The idea is to divide a large task into smaller ones. “Portionally” you can cope with any task, it no longer seems insurmountable. Very similar to Bakkoura's 30h.

There are many methods to be efficient, but together with 30h you can successfully use 2 more: Pomodoro technique and one task in one time period.

Pomodoro - the idea is that a specific part of the time you work and a specific part of the time you rest. It's called a “tomato.”

The time of one “tomato” is 30 minutes, of which 25 minutes you work and 5 minutes you rest.
It takes 4 of these cycles of work and rest to take a major 30-minute break.

In 2009, Stanford University researchers conducted an experiment in which they found out that if a person performs several intellectual tasks at the same time, he is worse at concentrating, thinking and memorizing.

It is much more effective to allocate one task in one period of time, and concentrate only on it.
The exception is the combination of physical and mental activity.

This phenomenon is called chronostasis. From the Greek words “chronos” - time - and “stasis” - motionless.
It occurs when, when you “suddenly” look at a watch with hands, the second hand seems to freeze for a second and then continues moving.

The reasons are not completely known, but there is a good explanation for this magic.
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When we look at anything, the eye is in constant movement over microscopic distances.
These movements are called saccades.
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The saccades allow the brightness of individual points to shift constantly, so the picture is stable.

Information from the eyes comes to the brain for processing, and the brain already transmits the processed result to the consciousness.

When we look at one point, the picture stabilizes. But when we quickly transfer our gaze, the brain first receives a blurred picture, so the processing and sending of all this business to the consciousness is suspended until the gaze is not fixed on the point to which it was directed.

After that, the transmission of data to consciousness is restored.
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But what to do with that segment of time when the eye was moving?
Everything is simple - this segment is filled with the initial picture from the moment when the eye focuses on a new object, and it is perceived as a longer fragment of a new scene.

The same is true for touch. If you grab an object sharply, the time of interaction with it will be perceived as longer than it really is.

30h is not a watch, but a special innovative chronograph.
In the watchmaking world, there are three gradations:
watch, chronograph and chronometer.
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A chronometer is a particularly accurate watch that has been tested and received a special certificate.
A regular watch is designed to display the current time and can show up to 12 hours on the dial.
A chronograph is a watch that can measure and record time intervals.

In South America, near the highest lake in the world, Titicaca, there are ruins of the ancient Indian city of Tiaguanaco.

In this city were found the so-called “Gate of the Sun”, the most famous monument of Indian culture.

German researchers have unraveled the mysterious sculptures carved on the “Sun Gate”:
it is the oldest calendar in the world.
In their opinion, the calendar refers to the time when our Earth rotated slower, making 290 revolutions per year.

There were thirty hours in a day, twenty-four days in a month, and twelve months in a year.

The “Gate of the Sun” has symbols of a solar eclipse, which was almost every day.

The world learned about the deciphering of this calendar only in 1937.
On the basis of the age of the “Sun Gate” we can make an assumption that a year of 290 days long existed in the period between the Second and previous pole shifts (5200 - 1600 BC), after which it became equal to 360 days.

The biological clock is a complex and incredibly precise mechanism.

Each person has their own individual biological clock and varies from 22 to 25 hours.
Larks are called people with a shortened biological cycle, and owls - with a lengthened one.
It is interesting that during his life a person can be both an owl and a lark, because daily biorhythms during his life can change.

More than 300 different functions and processes controlled by the biological clock are already known: pulse, blood pressure, blood.
It is interesting that human biorhythms are studied in so-called “time isolation” conditions, in which the subject is deprived of any information about time!

Analysis of 147 experiments conducted by various researchers showed that regardless of the degree of physical exertion, nutrition and social contacts, the period of the body temperature rhythm under conditions of isolation from time is always more than 24 hours.

Exactly more and almost never less.
A similar phenomenon is observed with respect to the rhythm “sleep-wake”, which in isolation conditions is also longer than 24 hours and sometimes stretches even up to 35 hours and more!

It turns out that a person from the moment of birth is under severe stress - he constantly lacks at least an hour in the day.

It is established that in the first days after birth children live on a 25-hour rhythm, and only in the future this rhythm is restructured to 24-hour.

According to a famous cosmobiologist, this is one of the reasons for the aging of the human body.

Why does the human's own clock, which appeared as an adaptation to daily changes in the external environment, have a period different from 24 hours?
From the point of view of evolution, this is a clear paradox.
There are many conjectures and assumptions here, which are still waiting for confirmation.What is important is the ability to feel one's “biological clock”.

Not all people have the same ability.
Some people have this clock working normally, others - lagging behind, and others, on the contrary, are in a hurry.

To check the quality of their “biological clock”, scientists have proposed a test.
To do this, you need to start a stopwatch and, without looking, count down the seconds to one minute, and then stop the stopwatch.

If you test yourself in this way five times a day - at 8, 12, 16, 20 and 24 hours and three days in a row, you can clearly establish how accurately go your “biological clock”.

As a rule, people with a “individual minute” duration of 63-69 seconds and a very high degree of adaptation to the environment, and they are usually characterized by good health.

Those with a low “individual minute” score (46-47 seconds), on the other hand, are more likely to be stressed.

The lower the “minute,” the more severe the illness.
Who knows, maybe in the future, we will learn not only to turn back our internal chronometer at will, i.e. to become younger.

Distant galaxies are moving faster than nearby galaxies.
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Astrophysicists believe that the Universe is speeding up as it is constantly expanding, which is increasing.

There is a theory that attributes this to a mysterious force in the universe known as “dark energy.”

But a Spanish physicist has proposed an alternative theory: he believes that more distant, older galaxies are moving faster than nearby ones because time flowed faster in the past.

If he is right, then in a few billion years, “everything will be frozen like a snapshot, forever.”

Hypothesis: when you grow up, you have a longer day.It would seem that the regime - is our everything, if every day to lie down at the same time, every time to get up exactly on the clock, the body no longer needs an alarm clock, he himself as a clock.

But as soon as you try to make in your days not 24 hours, but say 30, that's it, it's gone.

You realize that you could easily live somewhere on another planet, it's even more convenient.

At the same time it is still necessary to spend only 8 hours on sleep, that is, you sleep for 8 hours, and awake for 22.

When you are awake for 20 hours and sleep for 4, then fatigue accumulates, you still need to sleep for 8 hours, but being awake for 16 hours is too little!

So you live in a ridiculous rhythm, awake for 18 hours and sleep for 6.

The Earth's gravity interferes with time by slowing it down.
Under the influence of luni-solar tides, the Earth slows down its rotation, and astronomical day increases, each century adding 3 milliseconds.

Now there are 24 hours in a day, and in about 200 million years there will be 25.

Maybe then mankind will stop complaining about the lack of time?
And in the time of the dinosaurs, about 230 million years ago, there were only 23 hours in a day.

How many millions of years ahead of the universe is the 30h concept?

Back in 1888 in The Time Machine, Herbert Welsh called time the 4th dimension.

He was thinking of a mechanism for traveling in the 4th dimension: to be simultaneously in the present and in a million variations of the future.

A character with these capabilities appears “for real” in one of the Men in Black movies

The simplest example of the existence of the fourth dimension is the pyramid of Cheops.

If you stand next to the pyramid of Cheops and look through binoculars at the city, people will move faster for you. You won't see it, but faster.

The curvatures are too small, but still the pyramid of Cheops is comparably large to a human being.
This is because the pyramid is very large and massive and creates a large warp of space and time slows down a bit for you.

The Roman philosopher Seneca said, “Only time belongs to us.”

Because time is subjective and only we determine how to feel and distribute it.
That's why Bakkoura offers an additional scale for time management.

We do not cancel or replace the usual 24 hours in a day, but we redistribute the minutes within the space so that you get an extra 6 “hours” per day at your disposal.

That's how much you'll gain from the universe if you rearrange yourself to count on a 30-part scale.

As we age, it seems to us that time goes faster. Scientists have proven that this is actually true.

Time subjectively speeds up with the square root of age.
So for a 40-year-old adult, one year goes by twice as fast as for a 10-year-old child.

Given this pattern, the following four periods in life can be considered equal:
5-10 years (1×), 10-20 years (2×), 20-40 years (4×), 40-80 years (8×).

In life only time belongs to us, so it is important to use it wisely and wisely, for this purpose Bakkoura has developed the 30h dial.